Forget the NBN movies streamed almost instantly over the net are here already and a swarm of new entrants are putting a strain on traditional players like DVD stores.

A report released this week by Credit Suisse found that while not yet mainstream in Australia, “IPTV is here” and would continue to drive the take-up of internet video over the next few years.

The newest player in the IPTV market is Quickflix, which has long offered mail order DVD rentals but recently began unlimited online streaming services via PCs, Macs, internet-enabled TVs and the PlayStation 3.