Per capita Australians are buying and renting more film and TV content online than any other country except the US, according to a new study.

The fast growing digital market is split almost evenly between purchases (electronic sell -through) and rental (Video-on-Demand), unlike most other territories where VoD dominates.

Digital film and TV consumer revenues reached $143.6 million, excluding GST, in 2013, according to the Australian Home Entertainment Distributors Association (AHEDA), which covers more than 90% of the market. Thatís a 22.4% gain on 2012, which was up 36% on the prior year when those stats were first compiled.